WHY

Most of us at The Reach Alliance are musicians, artists, public speakers and extreme sports athletes. Our roots run deep in the world of music and artistic expression.

As we consider the influence and power of these gifts God has given us, we are convinced that the arts should be dedicated to much more than mere entertainment. Our collective voice should be REACHING…carrying a demonstration and declaration of Love, Hope, and Life to everyone our expression touches!

WHAT

We have seen the POWER of Artists awakened to be WARRIORS of Hope with their gifts, skills, and abilities. What if this could be a Movement? What if an army was awakened to shake the world with their gifts, with the gospel entrusted to them?

It seems to us that this is more in keeping with the beauty and the power of the song that thunders within us as artists, isn’t it? Surely there is more going on here than just “entertainment.” There is MORE happening here!

Our expression was meant for more purpose than simply to be a product for purchase. Surely this gift was given to stir hearts for good, to provoke change, to inspire vision and to set free! We believe it was.

And so, joined by renowned voices and veteran artists from the creative world, we are calling a new generation of artists to be the artist-warriors, the voices of Life, they were born to be!

This is our OBJECTIVE!
And artists are awakening!
An army is assembling!

A MOVEMENT IS EMERGING OF CREATIVES, USING THEIR GIFTS, SKILLS, AND ABILITIES TO DEMONSTRATE AND DECLARE THE LIFE CHANGING HOPE AND LOVE OF JESUS!

LISTEN TO REACH ALLIANCE FOUNDER, TED BRUUN, SPEAK ABOUT THE VISION FOR AN AWAKENING IN THE ARTS HERE: (MEDIA LINK)

HOW

A LIFE-CHANGING WEEK

Each year, in Nashville, TN, the Extreme Tour and The Reach Alliance present The  Objective Sessions: a one-of-a-kind, invitation-only gathering of hundreds of visionaries and creatives from all over the world. Over four days, they are mentored by Grammy and Dove Award-winning artists, some of the world’s leading music-industry experts, visionaries, and veteran ministers. Together, they speak with one voice, calling artists to use their expression and influence to REACH all those they touch with the Hope and Life found in the Love of God.

The days are packed with powerful and thought-provoking presentations from speakers and mentors, assembled to challenge artists to lay aside their own artistic vision in exchange for the Divine calling on their lives. Throughout the schedule, artists have the opportunity to apply what they are learning by participating in innovative outreach activities to desperate cultures in the heart of Music City. The entire week ends with a large outreach event in one of Nashville’s most dangerous neighborhoods, where the Love of God is demonstrated and declared by the nearly 700 artists, mentors, and speakers attending this unique gathering.

During the unique process of The Objective Sessions, artists are shaken, and many are transformed from mere entertainers to Warriors, seeking first the Kingdom of God with their gifts, skills, and abilities! The goal is to provide a provocative and inspirational experience that transforms the way attendees view the world around them and the impact they can have on it as they surrender their gifts and skills to the Creator that gave them to them.

Out of these gatherings, a movement and community has formed of virtually all kinds of Believers, who are united by a common commitment to follow this Missional Calling as a lifestyle. We stand together, endeavoring to collectively REACH the Broken in every forgotten corner of the world! Through this community effort, members of The Objective Movement are currently impacting over 30 countries, on virtually every continent!

Many of last year’s attendees share their experience here, in this video that was produced independently, not by our staff, but by an attendee:
 

A LIFE CHANGING JOURNEY

Artists attending The Objective Sessions have applied to join the Extreme Tour, the Reach Alliance’s international Extreme Sports and Music tour of Outreach Events.

During the Objective Sessions, attending artists meet and get to know the Reach Alliance staff, as we explore the possibility of serving on the road together during The Extreme Tour. As the Objective Sessions schedule unfolds, many of them feel they receive a fresh vision for their artistic pursuits. They feel compelled to take action,applying what they have been inspired to during our time together.

The Extreme Tour gives them the opportunity to join us for a season of learning and practicing the Vision being birthed in their hearts. That experience becomes a foundation that informs the pursuit of their Calling in their future.

Through these profound moments together during the Objective Sessions or on The Extreme Tour, we bond and grow together as we become a Movement; an army of creative people with a desire to use their talents in service to God, and to demonstrate His love to others, rather than in the pursuit of money or fame.

 

A LIFE CHANGING MOVEMENT

Going forward together means making a commitment to a ministry relationship, collaboration, and support for one another as we each go forward in the missions called to with our lives, and to the Mission we are on TOGETHER as an army of artist warriors.

The Reach Alliance works with The Objective Movement mentors to provide free ongoing encouragement  and instruction, available to artists that have indicated they want to be part of this Movement going forward. A link to those resources is available to members on our downloads page.

We also work to provide online community for members of The Objective Movement, facilitating ongoing relationship and opportunity for continuing collaboration and unity.

TOGETHER, WE ARE REACHING!

LISTEN TO REACH ALLIANCE FOUNDER, TED BRUUN, SPEAK ABOUT THE VISION FOR AN AWAKENING IN THE ARTS HERE: (MEDIA LINK)


OBJECTIVE MENTORS

A diverse community of veteran artists and renowned industry professionals has been formed over the last 7 years, since the Objective Sessions first began. Well known and award winning recording artists and Industry Leaders like Ricky Skaggs, Michael W. Smith, Kurtis Blow, Sonny Sandoval (of P.O.D.), Mark Stuart (of Hands and Feet, Audio Adrenaline), Bruce Carroll, Kenny Marks, Rick Elias, Tom Jackson (Live Music Producer of Taylor Swift, Newsong, The Band Perry), Noah Henson (of Pillar, Producer for Kane Brown, the Gin Blossoms), John Thompson (Capitol Records), Josh Bailey (Warner Music Group), Chad Johnson (Formerly of Tooth and Nail Records, Founder of ComeandLive!) the Luis Palau Evangelistic Association, Billy Smiley (Formerly with Gaither Vocal Band, Founder of Whiteheart, Producer for Johnny Cash), Jackie Patillo (President of The Gospel Music Association) and many many others have all volunteered their wisdom and expertise to help us call artists to be the Warriors they were created to be!

THE MOVEMENT IS HERE! THE MOVEMENT IS GROWING! WE ARE REACHING! WILL YOU JOIN US?

LISTEN TO A SAMPLE OF OBJECTIVE MENTORING SESSIONS HERE: (MEDIA LINK)